In brief: Inma Martinez, a leading digital media strategist and advisor to venture capitalists, joins with MSearchGroove to co-host Mobile Groove, a no-holds-barred commentary on the companies and trends that matter most. Inma, who has been referred to as a “free radical” by Red Herring and Fast Company, speaks out on the rise and demise of Blyk, what went wrong at Spinvox, what we can expect from Microsoft. High...

In brief: An analysis of what Blyk's partnership with Vodafone Netherlands really means, an exclusive Q&A with Blyk co-founder and CEO, Pekka Ala-Pietilä, and some big questions mobile operators can't ignore: Why is advertising the major revenue source for every mass media except mobile? And how do operators plan to compete with media and Internet companies to capture the most value in mobile media? It's been...

In a word: Yes. There are valuable lessons to be learned from Blyk and I have outlined these in my newly released mobile advertising white paper, Mobile advertising for newbies, which you can download here. (I am thrilled that the paper has been so well received, and even more pleased that my work has convinced [...]...