10 MILLION PEOPLE IN BRITAIN GET ONLINE ON THEIR MOBILE PHONES, or 20 percent of those with handsets, says some new research from Nielsen. The firm also says that smartphone ownership increased by more than 10 percent over the last three months, with 6.2 million of the devices now in use in the UK...

NIELSEN SAYS MILLENNIAL MEDIA HAS THE BIGGEST MOBILE AD NETWORK IN THE US, MAYBE: the research firm released a list of the five mobile ad networks with the biggest reach in the US, but with the caveat that it's not standing behind the list with much confidence. Nielsen says it's difficult to measure reach with any real accuracy because publishers may use multiple networks on their sites, and if a publisher appears on...

An exclusive podcast with Bob Rosenschein PLUS a look at some recent mobile advertising stats from the U.S., Vietnam, and Japan. The 450+ attendees at Think Mobile that descended on NYC in March can count themselves lucky. We were treated to an excellent line-up of 60+ top-notch speakers, chosen by my esteemed colleague Matthew Snyder, Founder & CEO of ADObjects, a strategic cross-media consultancy, for their...

How many ad networks can mobile support? Are we heading for a shake-in/shake-out? And, if so, what capabilities will likely separate the winners from the also-rans? These are just some of the key questions that came up during interviews with ad network executives at Mobile World Congress (MWC), and in a string of recent phone briefings. It's also a line of questioning I hope to pursue at ThinkMobile, and Meet the...