With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App "Stores" themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store. Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:...

As promised in my earlier post, I'm back with a sneak peek at the controversial findings of the Mobile Trends Survey 2010, conducted by Netsize, a Gemalto company and leading mobile communications and commerce enabler. Drawing from an online survey of over 1,000+ mobile professionals and practitioners, the survey found that the vast majority (87 percent) of respondents believe the Apple App Store will be the most successful app store in the mobile space. Google's Android Market is a distant second (60 percent), followed by Nokia's Ovi Store (30 percent) and RIM's BlackBerry App World (27 percent). Respondents could choose more than one answer - which is why the total exceeds 100 percent....