In brief: The MSG special report on content/advertising personalization continues with ChangingWorlds, an Amdocs company, and includes a review of the company's recent road test of personalized mobile advertising across more than 200,000 people over a four-month period. In preparation for my own industry report on personalization and recommendation I have spent the last weeks interviewing a who's who of industry p...

You know the specter of the downturn has hit mobile when a super power like Google claims it can't attend participate in industry events because of budget constraints. However, smart companies know that a sluggish economy spell opportunity for businesses that know how to move forward when the economy is standing still. Indeed, the doom-and-gloom mood hasn't stopped 50+ industry heavyweights from around the world f...