When Amazon kicked off the month by taking the wraps off its Amazon Mobile Payments Service, or MPS (a technology that includes a set of APIs allowing mobile developers to provide payment options to their customers within mobile websites and mobile applications), it introduced more than just another way for people to pay for stuff using their phone; it set a usability benchmark that more established players, particularly mobile operators, could find hard to beat.
When Bango surveyed the Top 20 most trafficked PC websites* (according to Nielsen Online), they found that half of these sites did not work well on leading mobile phones – despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago. The problem is that PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites.
Many online…
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Bango Payments
Bango is the leading provider of mobile payment technology to the world's leading content brands and publishers. The Bango payments platform delivers carrier billing and alternative payment options using proprietary BillRank™ technology, and ensures standardized and compliant payment flows to phone users.
With Bango businesses sell 25% more mobile content and apps world-wide.
Bango Payment provides:
- Billing on all devices, including smartphones
- Billing on all operators & connections, even Wi-Fi
- Operator billing, credit cards and PayPal
- International sales in over 150 countries
- In-app billing across all mobile platforms internationally
Bango Analytics
Bango's mobile analytics solution uniquely identifies every mobile visitor as they browse websites or use apps. It independently tracks the success of mobile marketing campaigns, enabling businesses to determine which campaign delivered the highest ROI. Bango provides 8x greater accuracy when measuring mobile campaigns, apps & sites. Bango Analytics provides:
- Unique identity for every mobile visitor
- Track all mobile phones and connections, even Wi-Fi
- Campaign analytics and page level tracking
- Application analytics
- Powerful filtering and real-time reporting tools
