Back from Mobile Advertising UK (Twitter feed: #maduk) in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings.
Regular readers will recall that MSG was commissioned to conduct Mobile Advertising UK, a research project research endorsed by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), to expertly document the sta...
June 18, 2009
Tags: 3, 3UK, 4th Screen, Adfortel, AdMob, Alcatel Lucent, bango, behavioral targeting, Comverse, Google, IAB UK, IBM Scout, InsideMobile, Location-based services, MMA, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Coupons, Mobile Marketing, Mobile Search, Mobixell, Ogilvy, Orange, podcast, RGA, Rory Sutherland, SMS, Sponge, T-Mobile, Vodafone
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Personalization, Podcasts | 4 Comments »
