"It’s all about apps!" That is the message that has come through in dozens of recent briefings and interviews (many of which will be include in the chapter I am writing about app store business models for the...

TWO-THIRDS OF MOBILE AD IMPRESSIONS ARE DELIVERED TO FEATUREPHONES, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) from ad network Millenial Media. While the iPhone OS was the leading smartphone platform on...

In brief: Regular columnist and contributor Jim Levey looks at the battle brewing in the living room. Cable companies, telcos or Internet giants – who will control (and monetize) our content experiences? Look for companies that successfully wield personalization and recommendation technologies to deliver content we appreciate and advertising we accept to be in the winner's circle. Imagine a living room whe...

Continuing with Part 2 of my audio interview with Dan Harple, CEO of GeoSentric, the company behind GyPSii, a digital mobile lifestyle application. But look beneath the hood (and listen in to Part 1 of the series) and GyPSii isn't just another company jockeying for position in the location-aware mobile social networking space. It's got its eye on the prize: Using our location, our social graph (because we are members...

Back as promised with an exclusive podcast to connect the dots in the recent raft of announcements and get the inside track on Scanbuy strategy. Indeed, there are a lot of open questions since Scanbuy, a leader in mobile marketing solutions based on barcodes, surprised the industry in early April with the decision to make the specs for the company's proprietary EZcode 2D barcode symbology "globally available." What d...