Regular readers will know that a high point of my year is collaborating with the Netsize team to collect the information, ideas and insights from industry authorities and +25 c-level execs that make the Netsize Guide the industry's number one reference work. This year is no exception. To the contrary, I'm proud to report the Netsize Guide 2010 – the 9th Edition of the Netsize almanac– is widely regarded as the be...

It's that time of the year again! This year marks the third consecutive year that I have been commissioned by Netsize, a global mobile commerce and communications enabler, to write the Netsize Guide. This comprehensive mobile industry almanac recounts the year's milestones in mobile and looks ahead to the future of mobile. A special focus this year is the impact of mobile on verticals such as healthcare and retails a...

Back as promised with an exclusive podcast to connect the dots in the recent raft of announcements and get the inside track on Scanbuy strategy. Indeed, there are a lot of open questions since Scanbuy, a leader in mobile marketing solutions based on barcodes, surprised the industry in early April with the decision to make the specs for the company's proprietary EZcode 2D barcode symbology "globally available." What d...

Behind the scenes, sparks continue to fly, prompted by the MSG exclusive interview with Jonathan Bulkeley, Scanbuy CEO. His only formal response to a recent and controversial CTIA white paper -- work-in-progress that outlines the ecosystem and infrastructure needed to make 2D barcodes a viable business - counts 8 11 in-depth comments from industry insiders and executives. It will take a few design tweaks before comm...

My last post on 2D barcodes sparked an interesting debate on the recent CTIA white paper, a work-in-progress that - though a step in the right direction - prematurely calls a winner in the barcode battle, and patently fails to detail the contribution of each company/player in the emerging ecosystem. I am pleased at the amount (and quality) of feedback I received, both in the form of comments on MSG and in personal em...

Mobile changes all the rules, allowing us to live, work and play in a new collective state of hyper-connectedness. Add the ability of the mobile to blur the boundaries of the virtual and physical worlds – and we witness a shift that will affect every industry that relies on the Web for communications, business growth and interactive marketing....