Reviewing my experience at London’s SeedCamp and BizSpark, two leading events aimed at getting young companies mentorship and investment, it is glaringly obvious that start-ups don’t execute pitches as well as they could. In the business world, if you don’t successfully persuade an audience of your value, it’s worse than not having presented at all. Why am I so sure that start-ups need careful preparation t...

In brief: Inma Martinez - a leading digital media strategist, "free radical" and advisor to venture capitalists - is back for the second in the series. Following her last take on Blyk she comes back from lunch with Antti Öhrling, Blyk Co-Founder, with deep insights into the Blyk model. Other topics/companies include: VouChaCha and other startups high on the radar; social media buzz and Vodafone 360; a review of Mob...