QUARTER OF GLOBAL USERS ACCESS MOBILE INTERNET VIA NOVARRA PLATFORM. Novarra announced its Mobile Internet Experience Update with the news that two thirds of U.S. mobile phone users and one quarter of all global users have access to some form of mobile Internet service via the Novarra platform today. A benchmark report gives a broad overview of how consumers access and use the internet via mobile phones with Novarr...
June 22, 2009
Tags: AdMob, Amethon, comScore, handset, iPhone, iPod touch, LG, Location-based services, Mobile Advertising, mobile analytics, Mobile Marketing, Mobile Social Networks, Novarra, Segmentation
Posted in Content Discovery, Data Points, Location-based services, Mobile Advertising, Mobile Research, Mobile Social Networking, Personalization | 2 Comments »
It's great to kick of the New Year with an analysis of some of the companies and developments sure to leave their mark on 2009. In the case of Taptu - a provider of "socially assisted" mobile search that MSG has tracked from day one - it's a case of both. It's a company we're sure to hear more from and - more importantly - it's a company whose recent deals with Gofresh-owned itsmy.com point the way to one trend high...
January 5, 2009
Tags: 3i, Apple, BuzzCity, Discovery, Facebook, Google, iPhone, itsmy.com, MCN, Mobile Advertising, Mobile Search, Segmentation, Sofinnova, Taptu, UI, Yahoo
Posted in Content Discovery, Mobile Advertising, Mobile Content, Mobile Research, Mobile Search, Mobile Social Networking, Personalization, Portfolio | 1 Comment »