How many ad networks can mobile support? Are we heading for a shake-in/shake-out? And, if so, what capabilities will likely separate the winners from the also-rans?
These are just some of the key questions that came up during interviews with ad network executives at Mobile World Congress (MWC), and in a string of recent phone briefings. It's also a line of questioning I hope to pursue at ThinkMobile, and Meet the...
March 11, 2009





