In brief: An analysis on mobile search strengths and shortcomings based on some eye-opening usage stats presented at the recent Mobile Search Masterclass; a summary of key findings from MSG's own mobile voice search white paper (examining how Google stacks up against ChaCha and Vlingo using Yahoo as the default search engine); and the business case for a new breed of mobile search tools (ranging from social search to...
July 28, 2009
Tags: Alabot, app store, ChaCha, CPM, CTRs, Google, Internet Advertising Bureau, iPhone, Location-based services, Mobile Advertising, Mobile Advertising U.K., mobile commerce, Mobile Marketing, Mobile Search, Mobile Search Masterclass, Mobile SEO, Mobile Social Networks, PricewaterhouseCoopers, RingRing Media, Shazam, social search, Taptu, The Sun, Virgin Media, Vlingo, Voice Search, white paper, Yahoo
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking | 8 Comments »
It has been a crazy-busy, exciting week at MSG! The Mobile Advertising Research U.K. report, which combines desk research with extensive primary research and surveys to offer invaluable insight into the attitudes of people and companies across the emerging mobile advertising business ecosystem, is ready for release after receiving the final polish.
Regular readers will recall that MSG was commissioned to conduct M...
June 26, 2009
Tags: ChaCha, Location-based services, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Marketing, Mobile Search, Mobile SEO, Mobile Social Networks, social search, Twitter, Voice Search, white paper
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search, Personalization | No Comments »
TAPTU MOBILE SEARCH GENERATING 1 MILLION MOBILE SEARCHES a day. The exclusively mobile search engine has revealed new statistics in preparation for the launch of its iPhone application. With 3.4 million unique users in April, generating a million searches a day, Taptu offers users results from sites that have been optimized for the mobile Web. The company's blog reminds us that when Taptu started out, it counted som...
June 5, 2009
Tags: Amdocs Interactive, Apple, BlackBerry, Google, Habbo Hotel, iPhone, Mobile Advertising, Mobile Marketing, Mobile Marketing Association, Mobile Search, Mobile Social Networks, Mobile Video, Nokia, Opera, SMS, social search, Taptu
Posted in Data Points, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Personalization | 3 Comments »
Continuing with Part 2 of my audio interview with Dan Harple, CEO of GeoSentric, the company behind GyPSii, a digital mobile lifestyle application. But look beneath the hood (and listen in to Part 1 of the series) and GyPSii isn't just another company jockeying for position in the location-aware mobile social networking space. It's got its eye on the prize: Using our location, our social graph (because we are members...
June 4, 2009
Tags: BlackBerry, China, GeoCentric, Google, GyPSii, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Search, people-powered search, Samsung, social search
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Search, Mobile Social Networking, Personalization, Podcasts | 1 Comment »
Judging from the high level of interest in social search-related companies and concepts - such as Taptu, abphone, and people-powered answers search from ChaCha - expressed by participants at conferences where I have spoken, I am confident social search is more than just another hot topic.
In fact, this new breed of services, which combines mobile social networking fun and community with the utility of mobile searc...
May 4, 2009
Tags: abphone, behavioral targeting, ChaCha, changingworlds, Google, HeyStaks, iPhone, Mobile Advertising, Mobile Marketing, Mobile Search, Mobile Social Networks, Social Media Marketing, social search, Taptu, Yahoo
Posted in Content Discovery, Enterprise Search, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Personalization, Recommendation, Web 2.0 | No Comments »
An exclusive podcast with Bob Rosenschein PLUS a look at some recent mobile advertising stats from the U.S., Vietnam, and Japan.
The 450+ attendees at Think Mobile that descended on NYC in March can count themselves lucky. We were treated to an excellent line-up of 60+ top-notch speakers, chosen by my esteemed colleague Matthew Snyder, Founder & CEO of ADObjects, a strategic cross-media consultancy, for their...
March 31, 2009
Tags: 360i, Answers.com, comScore, Google, iCrossing, Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile Search, Mobile SEO, Nielsen, Nielsen Mobile, podcast, SEO, social search, ThinkMobile, white paper, WikiAnswers.com
Posted in Mobile Advertising, Mobile Research, Mobile Search, Personalization, Podcasts, Usability, White Papers | 1 Comment »
