Back from Mobile Advertising UK (Twitter feed: #maduk) in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings.
Regular readers will recall that MSG was commissioned to conduct Mobile Advertising UK, a research project research endorsed by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), to expertly document the sta...
June 18, 2009
Tags: 3, 3UK, 4th Screen, Adfortel, AdMob, Alcatel Lucent, bango, behavioral targeting, Comverse, Google, IAB UK, IBM Scout, InsideMobile, Location-based services, MMA, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Coupons, Mobile Marketing, Mobile Search, Mobixell, Ogilvy, Orange, podcast, RGA, Rory Sutherland, SMS, Sponge, T-Mobile, Vodafone
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Personalization, Podcasts | 4 Comments »
MSG mobile search research (the profiles and analysis I share on MSG, and the new-release white paper assessing search, which I co-created with my esteemed colleague Peggy Albright) has attracted the attention of a growing community of readers and influencers across a variety of online destinations and industry organizations.
I am pleased to report this work has also sparked interest at Eyefor Travel Research, a b...
May 27, 2009
Tags: AdAge, Apple, commerce, CRM, Eyefor Travel, MCN, MMA, Mobile Advertising, Mobile Marketing, Mobile Marketing Association, Mobile Music, Mobile Search, Smart, SMS, Sponge, Tourism, Travel, white paper
Posted in Content Discovery, Mobile Advertising, Mobile Content, Mobile Music, Mobile Research, Mobile Search, Usability | No Comments »
