With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App "Stores" themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store.
Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:...
MOBILE SEARCH WILL TAKE UP ALMOST 75 PERCENT OF THE MOBILE AD MARKET BY 2013, according to a recent report from Citibank. The report says that SMS ads currently represent 63 percent of mobile ad spending, but this will drop to 9 percent in four years; display ads are projected to increase 5 points to 18 percent. The report says mobile search currently makes up about a quarter of the mobile ad market.
Overall, the...
October 16, 2009
Editor’s note: MSG warmly welcomes Carlo Longino, who will contribute a mix of news and commentary starting with today’s Data Points post. Carlo – a writer, analyst and consultant who blogs about the mobile industry at MobHappy.com – has a long and impressive track record in all things mobile.
ALMOST HALF OF MOBILE DOWNLOADERS GRAB APPS [...]...
July 10, 2009
You know the specter of the downturn has hit mobile when a super power like Google claims it can't attend participate in industry events because of budget constraints.
However, smart companies know that a sluggish economy spell opportunity for businesses that know how to move forward when the economy is standing still. Indeed, the doom-and-gloom mood hasn't stopped 50+ industry heavyweights from around the world f...
May 6, 2009
