T-MOBILE CZECH STUDY SAYS SMS/MMS AD RESPONSE RATE 27 TIMES HIGHER THAN INTERNET BANNER CAMPAIGNS. The project confirmed the high response rates of SMS and MMS ads, based on campaigns from 22 advertisers, including Coca-Cola, Nestle, L'Oreal, Ford, Komercni banka and Eurolines. The most successful campaign had a response rate of almost 12 percent, while even the results of the least successful campaign were three ti...

Back from Mobile Advertising UK (Twitter feed: #maduk) in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings. Regular readers will recall that MSG was commissioned to conduct Mobile Advertising UK, a research project research endorsed by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), to expertly document the sta...

You know the specter of the downturn has hit mobile when a super power like Google claims it can't attend participate in industry events because of budget constraints. However, smart companies know that a sluggish economy spell opportunity for businesses that know how to move forward when the economy is standing still. Indeed, the doom-and-gloom mood hasn't stopped 50+ industry heavyweights from around the world f...

MSG is proud to have deep ties with AltSearchEngines (ASE), a destination synonymous with news and quality analysis on all things related to alternative search engines (defined as all search engines other than Google), and a deep friendship with Charles Knight, ASE publisher and the "Voice of Alternative Search" (as he is regarded by a growing community of professionals and practitioners passionate about search). So,...

The press release goes out on the wire tomorrow a.m. (I'm personally distributing it via MSG partner RealWire), but my colleagues have allowed me a little scoop on this one. Every Single One Of Us, a global effort aggregating knowledge, and authorizing best practice and methodologies that ensure optimal mobile advertising user experience, is kicking off the Mobile Advertising U.K. research project, which I'm proud to...