In brief: Recounting my briefing in London with Amdocs prior to the CES 8 launch, the results of a recent service provider survey and the wider implications of both as operators move from selling access to selling value.
What happens when the Internet of Things – trillions of devices,...
January 25, 2010
Tags: amdocs, app store, behavioral targeting, changingworlds, Connected World, Google, Mobile Advertising, mobile analytics, mobile commerce, mobile CRM, Mobile Marketing, Personalization, ReadWriteWeb, Recommendation, targeting
Posted in Content Discovery, Mobile Advertising, Mobile Research, Personalization, Recommendation, Web 2.0 | 1 Comment »
Editor's note: A range of content discovery issues continue to plague mobile operators and content companies on-portal. Add the explosion of content off-portal and the advance of applications stores and finding (and buying) what we like can be like looking for a proverbial needle in hay stack....
December 17, 2009
Tags: app store, Apps, Mobile Internet, Mobile Search, Personalization, Qualcomm, Recommendation, recommenders, targeting, Xiam
Posted in Content Discovery, Mobile Content, Mobile Research, Mobile Search, Personalization, Recommendation | 2 Comments »
TWO-THIRDS OF MOBILE AD IMPRESSIONS ARE DELIVERED TO FEATUREPHONES, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) from ad network Millenial Media.
While the iPhone OS was the leading smartphone platform on...
November 23, 2009
Tags: Android, Android Market, app store, BlackBerry, Colibria, Flurry, GigaOm, iPhone, Millennial Media, Mobclix, Mobile Advertising, mobile analytics, Mobile Coupons, Motorola, Samsung, targeting, Verizon Wireless
Posted in Data Points, Mobile Advertising, Mobile Research, Mobile Social Networking | No Comments »
It's a month of milestones at MSG. With the help of the team at Tego Interactive - an experienced team of professionals helping to build businesses (including mine) through converged Web and mobile solutions – I have quietly launched a new-look website and a brand new mobile site that got rave reviews on WAP Review.
And with the assistance of Alexander Vlasblom and the rest of the Netsize team I have (once again...
October 21, 2009
Tags: 2D barcodes, barcode, Funambol, GeoVector, Google, idle screen, InsideMobile, Kooaba, Layar, LinkedIn, Location-based services, Mastercard, Millennial Media, MMS, Mobile Advertising, mobile analytics, Mobile Coupons, Mobile Internet, Mobile Marketing, Mobile Search, Multimodal, Netsize, Nokia Interactive Advertising, Ogilvy, SMS, Sony Ericsson, Spotify, targeting, Telefonica, Universal McCann, Vodafone
Posted in Featured | 5 Comments »
Author: Alfred DeRose | Tego Interactive
When Amazon kicked off the month by taking the wraps off its Amazon Mobile Payments Service, or MPS (a technology that includes a set of APIs allowing mobile developers to provide payment options to their customers within mobile websites and mobile applications), it introduced more than just another way for people to pay for stuff using their phone; it set a usability benchmark that more established players, particularly mobile operators, could find hard to beat....
In brief: A review of buzz at the recent Mobile Marketing Forum (MMF) event in Berlin and a closer look at clever campaigns (Coke, P&G, BMW, Lufthansa) suggest pent-up demand for advertising approaches (services) that make our lives more livable.
Mobile advertising must deliver value.
It's the key takeaway that has run through each of the 20+ industry events I have attended/chaired over the past year like...
September 21, 2009
Tags: Autotrader, BBC Worldwide, BMW, Coca-Cola, Deutsche Post, Lufthansa, Mobile Advertising, mobile analytics, Mobile Internet, Mobile Marketing, Nestle, Nike Turkey, Pepsi, Procter & Gamble, targeting
Posted in Mobile Advertising, Mobile Research, Personalization | 4 Comments »
