You know the specter of the downturn has hit mobile when a super power like Google claims it can't attend participate in industry events because of budget constraints. However, smart companies know that a sluggish economy spell opportunity for businesses that know how to move forward when the economy is standing still. Indeed, the doom-and-gloom mood hasn't stopped 50+ industry heavyweights from around the world f...

The mobile advertising market has reached a new phase of maturity where targeting is essential and performance is a given. Increasingly, publishers and advertisers demand monetization schemes that match advertising and audience. Last year we settled for traffic, but this year we demand more. I know from my own experience testing ad networks with Maria Sanchez - for my series of mobile advertising white papers - that...