TWO-THIRDS OF MOBILE AD IMPRESSIONS ARE DELIVERED TO FEATUREPHONES, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) from ad network Millenial Media. While the iPhone OS was the leading smartphone platform on...

In brief: App stores are hot, but what are the challenges and where is the opportunity? This analysis draws from a variety of sources - including a recent Airwide Solutions survey, an exclusive interview with Vodafone UK's Jonathan Kelly, and a thought-provoking post from Alfred DeRose, Co-founder & Managing Director of Tego Interactive, a Web and mobile product and services company providing development and inte...