Mobile social networks (or at least the clever ones) are mapping out business models that allow them to transition from being meeting places for communities to being marketplaces for commerce.
It's early days and there are no easy answers - all the more reason to attend Mobile Advertising & the Rise of Social Networking: What does it mean for Brands, Agencies and Service Providers?, a Knowledge & Networkin...
March 30, 2009
Tags: AIME, bango, DMA, Flirtomatic, GSMA, Inside Mobile, Mobile Social Networking, Mobile Social Networks, virtual gifting, white paper
Posted in Mobile Advertising, Mobile Research, Mobile Social Networking, White Papers | No Comments »
Back with an in-depth look at Singapore-based BuzzCity - a major player in the mobile social network space whose ad-funded myGamma community targets blue-collar workers and the newly-connected middle class across emerging markets - and an exclusive interview with KF Lai, BuzzCity CEO. I caught up KF for a long overdue briefing to connect the dots in his ambitious strategy to - as he puts it - "build the number one mo...
January 28, 2009
Tags: bango, BuzzCity, Facebook. Long Tail, India, MCN, Mobile Advertising, mobile analytics, Taptu, virtual gifting, white paper
Posted in Content Discovery, Mobile Advertising, Mobile Content, Mobile Research, Mobile Search, Mobile Social Networking | 2 Comments »