XIAM
In brief: The discussion of paid content comes to a head with Murdoch's decision to charge for content – no matter what. Is this prudent? What options are available to publishers? We take a look at some ideas and profile a path-breaking new concept from mobile visual search/recognition company Kooaba that may allow old media to leapfrog into new profits. Plus: an invitation to cool digital companies to contact me...
August 26, 2009
The realization that mobile advertising is ripe for a re-think (and the stark possibility that traditional advertising inventory may be dead on the mobile platform, as Alan Moore, author luminary and founder of the communication consultancy SMLXL, suggests) forces operators, brands, enablers and agencies to focus on what many are calling engagement marketing. At the other end of the spectrum, this shift in mindset...
April 8, 2009
There’s nothing more exciting than a first-hand look at path-breaking innovation from a company to be reckoned with in mobile search – and this is exactly what I came away with when I left an invitation-only briefing at Nokia’s research center in Palo Alto, California. The main attraction: An image-based mobile search application [...]...
December 1, 2008
 

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