Reams have been written about the impact of the Apple iPhone on content production and content creation. Yes, we should be excited about the avalanche of apps and content, but we must also cope with the hard reality that one Web presence may not be enough. In fact, it may be that we are witnessing the emergence of a new...
February 22, 2010
Tags: AdMob, app store, Apple, Flirtomatics, Google, JumpTap, Mobile Advertising, mobile analytics, Mobile Internet, Mobile Marketing, Mobile SEO, Nuance, Somo, Splinternet, Taptu, Tomi Ahonen, Vodafone, WAP Review
Posted in Content Discovery, Data Points, Mobile Advertising, Mobile Content, Mobile Research, Multimodal Search, Usability, Web 2.0 | 8 Comments »
In brief: The MSG special report on content/advertising personalization continues with ChangingWorlds, an Amdocs company, and includes a review of the company's recent road test of personalized mobile advertising across more than 200,000 people over a four-month period.
In preparation for my own industry report on personalization and recommendation I have spent the last weeks interviewing a who's who of industry p...
November 11, 2009
Tags: Ad Personalizer, AdMob, Amdocs Interactive, behavioral targeting, changingworlds, Google, Mobile Advertising, mobile analytics, mobile CRM, Mobile Internet, Mobile Marketing, O2, Personalization, podcast, Recommendation, Telefonica, Vodafone
Posted in Content Discovery, Data Points, Mobile Advertising, Mobile Research, Personalization, Podcasts | 2 Comments »
It's a month of milestones at MSG. With the help of the team at Tego Interactive - an experienced team of professionals helping to build businesses (including mine) through converged Web and mobile solutions – I have quietly launched a new-look website and a brand new mobile site that got rave reviews on WAP Review.
And with the assistance of Alexander Vlasblom and the rest of the Netsize team I have (once again...
October 21, 2009
Tags: 2D barcodes, barcode, Funambol, GeoVector, Google, idle screen, InsideMobile, Kooaba, Layar, LinkedIn, Location-based services, Mastercard, Millennial Media, MMS, Mobile Advertising, mobile analytics, Mobile Coupons, Mobile Internet, Mobile Marketing, Mobile Search, Multimodal, Netsize, Nokia Interactive Advertising, Ogilvy, SMS, Sony Ericsson, Spotify, targeting, Telefonica, Universal McCann, Vodafone
Posted in Featured | 5 Comments »
Back from Mobile Advertising UK (Twitter feed: #maduk) in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings.
Regular readers will recall that MSG was commissioned to conduct Mobile Advertising UK, a research project research endorsed by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), to expertly document the sta...
June 18, 2009
Tags: 3, 3UK, 4th Screen, Adfortel, AdMob, Alcatel Lucent, bango, behavioral targeting, Comverse, Google, IAB UK, IBM Scout, InsideMobile, Location-based services, MMA, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Coupons, Mobile Marketing, Mobile Search, Mobixell, Ogilvy, Orange, podcast, RGA, Rory Sutherland, SMS, Sponge, T-Mobile, Vodafone
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Personalization, Podcasts | 4 Comments »
VODAFONE OPENS: On Tuesday Vodafone announced that it will stimulate a new generation of mobile Internet applications by providing Internet service developers with a single point of access to their global customer base. With direct access to Vodafone's billing system and controlled access to other network capabilities such as location awareness, content partners will be able to reach all customers on mobile devices....
May 15, 2009
Tags: Ad Spend, Bebo, Betavine, comScore, Facebook, Fremium, In-App Advertising, Mobile Advertising, Mobile Internet, Mobile Marketing, Orange, Vodafone
Posted in Data Points, Mobile Advertising, Mobile Research | No Comments »
You know the specter of the downturn has hit mobile when a super power like Google claims it can't attend participate in industry events because of budget constraints.
However, smart companies know that a sluggish economy spell opportunity for businesses that know how to move forward when the economy is standing still. Indeed, the doom-and-gloom mood hasn't stopped 50+ industry heavyweights from around the world f...
May 6, 2009
Tags: Acer, Google, LG, Mobile Advertising, mobile analytics, Mobile Internet, Mobile Marketing, Mobile Search, Mobile Social Networks, Motorola, Nokia, O2, Open, Open Mobile Summit, RIM, Symbian, T-Mobile, Teliasonera, Vodafone, Yahoo
Posted in Mobile Advertising, Mobile Content, Mobile Research, Mobile Search, Mobile Social Networking, Usability, Web 2.0 | No Comments »
