US MOBILE PENETRATION EDGES UP, says eMarketer, and will reach almost 97 percent in 2013. Meanwhile, they add a number of other stats pulled from other reports: in the first quarter of 2009, US mobile users sent an average of 486 texts per month and made 182 calls, with heavy use by 13- to 17-year-olds skewing the numbers up strongly.
The firm adds that the mobile Internet audience in the U.S. is now a third o...
September 14, 2009
Tags: Add new tag, bango, BlackBerry, India, iPhone, Mobile Advertising, mobile analytics, Mobile Marketing, Mobile Social Networks, smartphone, speech recognition, TellMe, Twitter, Voice Search
Posted in Data Points, Mobile Advertising, Mobile Research, Mobile Social Networking | 1 Comment »
In brief: An analysis on mobile search strengths and shortcomings based on some eye-opening usage stats presented at the recent Mobile Search Masterclass; a summary of key findings from MSG's own mobile voice search white paper (examining how Google stacks up against ChaCha and Vlingo using Yahoo as the default search engine); and the business case for a new breed of mobile search tools (ranging from social search to...
July 28, 2009
Tags: Alabot, app store, ChaCha, CPM, CTRs, Google, Internet Advertising Bureau, iPhone, Location-based services, Mobile Advertising, Mobile Advertising U.K., mobile commerce, Mobile Marketing, Mobile Search, Mobile Search Masterclass, Mobile SEO, Mobile Social Networks, PricewaterhouseCoopers, RingRing Media, Shazam, social search, Taptu, The Sun, Virgin Media, Vlingo, Voice Search, white paper, Yahoo
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking | 8 Comments »
It has been a crazy-busy, exciting week at MSG! The Mobile Advertising Research U.K. report, which combines desk research with extensive primary research and surveys to offer invaluable insight into the attitudes of people and companies across the emerging mobile advertising business ecosystem, is ready for release after receiving the final polish.
Regular readers will recall that MSG was commissioned to conduct M...
June 26, 2009
Tags: ChaCha, Location-based services, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Marketing, Mobile Search, Mobile SEO, Mobile Social Networks, social search, Twitter, Voice Search, white paper
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search, Personalization | No Comments »
SMARTPHONES ACCOUNTED FOR ALMOST THREE TIMES more usage than their relative market share, according to AdMob's April 2009 Mobile Metrics Report.The report compared usage of mobile websites to usage of HTML sites on mobile devices and found the relative usage of both to be highest on Apple and Android devices. The iPhone's OS had 8 percent of the smartphone market, yet generated 43 percent of mobile web requests and...
May 29, 2009
Tags: AdMob, advertising acceptance, app, app store, Apple, BlackBerry, Facebook, Gartner, Google, iPhone, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Internet, Mobile Marketing, Mobile payment, Mobile Search, Multimodal Mobile Search, MySpace, NFC, Opera, smartphone, Voice Search, Wikipedia, YouTube
Posted in Data Points, Mobile Advertising, Mobile Research, Mobile Search, Personalization | No Comments »
Yahoo finally and officially joins the group of search companies getting on the voice search bandwagon, and announces that it has launched voice-enabled oneSearch for the Yahoo! Mobile iPhone app.
While Yahoo comes to the party more or less six months later than rivals such as Google, there is some indication that the wait was worth it if we consider that this service extends beyond allowing people to conduct keyw...
May 21, 2009
Tags: ChaCha, Google, iPhone, itsmy.com, Mobile Search, Mobile SEO, Taptu, Vlingo, Voice Search, Yahoo
Posted in Local Search, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search | 2 Comments »
The realization that mobile advertising is ripe for a re-think (and the stark possibility that traditional advertising inventory may be dead on the mobile platform, as Alan Moore, author luminary and founder of the communication consultancy SMLXL, suggests) forces operators, brands, enablers and agencies to focus on what many are calling engagement marketing.
At the other end of the spectrum, this shift in mindset...
April 8, 2009
Tags: AKQA, behavioral targeting, dotopen, EContent, Enagement Marketing, Idée, IQ Engines, Kooaba, Mobile Acuity, Mobile Advertising, Mobile Internet, Mobile Search, Mobile Social Networks, Multimodal Mobile Search, Nokia, Open Mobile Summit, Point & Find, Searchme, SMLXL, SnapNow, SnapTell, visual search, Voice Search, Yahoo
Posted in Enterprise Search, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search, Personalization, Usability, Web 2.0 | 5 Comments »
