In brief: An analysis on mobile search strengths and shortcomings based on some eye-opening usage stats presented at the recent Mobile Search Masterclass; a summary of key findings from MSG's own mobile voice search white paper (examining how Google stacks up against ChaCha and Vlingo using Yahoo as the default search engine); and the business case for a new breed of mobile search tools (ranging from social search to...
July 28, 2009
Tags: Alabot, app store, ChaCha, CPM, CTRs, Google, Internet Advertising Bureau, iPhone, Location-based services, Mobile Advertising, Mobile Advertising U.K., mobile commerce, Mobile Marketing, Mobile Search, Mobile Search Masterclass, Mobile SEO, Mobile Social Networks, PricewaterhouseCoopers, RingRing Media, Shazam, social search, Taptu, The Sun, Virgin Media, Vlingo, Voice Search, white paper, Yahoo
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking | 8 Comments »
It has been a crazy-busy, exciting week at MSG! The Mobile Advertising Research U.K. report, which combines desk research with extensive primary research and surveys to offer invaluable insight into the attitudes of people and companies across the emerging mobile advertising business ecosystem, is ready for release after receiving the final polish.
Regular readers will recall that MSG was commissioned to conduct M...
June 26, 2009
Tags: ChaCha, Location-based services, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Marketing, Mobile Search, Mobile SEO, Mobile Social Networks, social search, Twitter, Voice Search, white paper
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search, Personalization | No Comments »
MSG mobile search research (the profiles and analysis I share on MSG, and the new-release white paper assessing search, which I co-created with my esteemed colleague Peggy Albright) has attracted the attention of a growing community of readers and influencers across a variety of online destinations and industry organizations.
I am pleased to report this work has also sparked interest at Eyefor Travel Research, a b...
May 27, 2009
Tags: AdAge, Apple, commerce, CRM, Eyefor Travel, MCN, MMA, Mobile Advertising, Mobile Marketing, Mobile Marketing Association, Mobile Music, Mobile Search, Smart, SMS, Sponge, Tourism, Travel, white paper
Posted in Content Discovery, Mobile Advertising, Mobile Content, Mobile Music, Mobile Research, Mobile Search, Usability | No Comments »
It's a busy next couple of days as I put the final finishing touches to my mobile advertising webinars. First is my contribution (together with Dusan Hamlin, Managing Director of the agency Inside Mobile) to Multi-Channel Advertising, a webinar taking place this Wednesday at 10:00 am CET (GMT +1:00), organized by Mobixell, a provider of a comprehensive range of mobile media solutions enabling service providers to del...
May 18, 2009
Tags: 2D barcodes, Archipelago Network, bango, barcode, iLoop Mobile, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Marketing, Mobile Search, Mobile Social Networks, NeuStar, Nokia, Qwikker, Single Touch Interactive, Smaato, SmartReply, SnapTell, targeting, white paper, Zoove
Posted in Mobile Advertising, Mobile Research, Mobile Social Networking | 2 Comments »
In-Brief: Consider this (the last in this week's trilogy of iPhone posts) a place-setter for the news we're likely to see later this month from Taptu, a provider of socially-assisted search I have had high on my radar since it broke on the scene just over three years ago. Look for a new service focused squarely on enabling mobile search across touch devices, and a short private beta before it launches in the Apple Ap...
April 16, 2009
Tags: iPhone, Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile Search, Recommendation, Taptu, targeting, Touch Web, white paper
Posted in Mobile Advertising, Mobile Content, Mobile Music, Mobile Research, Mobile Search, Mobile Social Networking, Personalization, Usability, Web 2.0 | 2 Comments »
An exclusive podcast with Bob Rosenschein PLUS a look at some recent mobile advertising stats from the U.S., Vietnam, and Japan.
The 450+ attendees at Think Mobile that descended on NYC in March can count themselves lucky. We were treated to an excellent line-up of 60+ top-notch speakers, chosen by my esteemed colleague Matthew Snyder, Founder & CEO of ADObjects, a strategic cross-media consultancy, for their...
March 31, 2009
Tags: 360i, Answers.com, comScore, Google, iCrossing, Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile Search, Mobile SEO, Nielsen, Nielsen Mobile, podcast, SEO, social search, ThinkMobile, white paper, WikiAnswers.com
Posted in Mobile Advertising, Mobile Research, Mobile Search, Personalization, Podcasts, Usability, White Papers | 1 Comment »
